Wednesday, February 18, 2026
OTM stands for Outbound Travel Mart (commonly referred to simply as OTM). It is an annual international travel trade show organised in Mumbai, India, that brings together travel industry...

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OTM Travel Trade: The Powerhouse Driving India’s Global Tourism Business

OTM stands for Outbound Travel Mart (commonly referred to simply as OTM). It is an annual international travel trade show organised in Mumbai, India,...

Concept Communications wins creative mandate for AMFI’s ‘Mutual Funds Sahi Hai’ campaign

Concept Communications has been appointed as the new mainline creative agency for the Association of Mutual Funds in India (AMFI), following a highly competitive...

Godrej launches handloom-friendly AI washing machines for Indian fabrics

This Republic Day, Godrej’s Appliances Business is taking a step to support India’s handloom heritage through its ‘Tested for Handlooms’ initiative. Using AI-powered front-load...

Campa Sure puts price front and centre in new Amitabh Bachchan-led ad

Reliance Consumer Products Limited is once again leaning heavily on price as a narrative hook—this time with Amitabh Bachchan quite literally catching the point...

Union Budget 2026 signals a bigger stage for India’s attention economy

If India’s economy were a story, the Union Budget 2026 makes one thing unmistakably clear: advertising, media and entertainment are no longer supporting characters....

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OTM Travel Trade: The Powerhouse Driving India’s Global Tourism Business

OTM stands for Outbound Travel Mart (commonly referred to simply as OTM). It is an annual international travel trade show organised in Mumbai, India, that brings together travel industry...

Concept Communications wins creative mandate for AMFI’s ‘Mutual Funds Sahi Hai’ campaign

Concept Communications has been appointed as the new mainline creative agency for the Association of Mutual Funds in India (AMFI), following a highly competitive...

Godrej launches handloom-friendly AI washing machines for Indian fabrics

This Republic Day, Godrej’s Appliances Business is taking a step to support India’s handloom heritage through its ‘Tested for Handlooms’ initiative. Using AI-powered front-load...

Campa Sure puts price front and centre in new Amitabh Bachchan-led ad

Reliance Consumer Products Limited is once again leaning heavily on price as a narrative hook—this time with Amitabh Bachchan quite literally catching the point...

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